Understanding Halal certificate

The Halal certificate separates opinions, moreover due to the way of how it’s conducted by companies, or even, by the uncertainty of their true objective and credibility. But, let’s ask ourselves, what is Halal certificate really about? How does it reflect on our daily lives? Which are the companies that have this certificate?

Also spelled hallal or halaal, is any object or action which is permissible to use or engage in, according to Islamic law. The term covers and designates food and drink as well as matters of daily life.

We can use as an example, the food production process which is conducted by a Muslim, preferably, if the process isn’t conducted by a Muslim, it should at least, mention the word “ bissmillah”, that means  “ in the name of God”. It should be done at the beginning of the process. The tools used for the slaughter should also be certified to ensure that the whole blood has been removed.

Halal can be seen as a certificate of quality for food, in practice, this is seen as a differential for many companies, however, we should see how, exactly, it has been explored.

What is the perception of Brazilians regarding The Halal Certificate?

Brazilians perceive Halal as a way to ensure high quality standards are maintained during the food production process, even if they have to pay more for that. It’s possible to find this certificate simply by going to the supermarket and looking at the different packages that contain the halal stamp on them. This helps to build up each brand that carries the stamp. Many people believe that the Halal stamp adds value to the products. They also believe that the Halal certificate, enhances the relationships between the Muslim community with the rest of the world, making business transactions easier to undertake, once the product carries the Halal stamp.

Which brazilian companies are Halal certified?

Well, in practice, there are many, we will go through some of the biggest Brazilian industries that carry this special certificate. Nicolini (Frigorífico Nova Araçá), Oderich, Agrodaniele, Doux, Languiru, Minuano, Sadia, Seara,Ajinomoto, Batavo, Café Iguaçu, Açucar União, Aurora, BRF, Agrogen, DoBon, Cargil, Carrefour, Elegê, Nestlé, Nescafé, Oderich, Piracanjuba, JBS, Peccin, Bunge, Prolab Cosméticos, among others. We can deduce that all this companies mentioned before, are part of different industry sectors and produce products of all kinds, from make up to frozen meat and others. The “Prolab Cosméticos Company”, for example, is proud to be the first Company with Halal certificate in the cosmetic sector. This way, Prolab differentiates from its competitors in that manner, as no other Brazilian make up manufacturer carries the Halal certificate.

Today, Brazil is the biggest exporter of Halal products around the world, and it is constantly increasing its market share due to the high added value that Halal certificate brings along. Based on current research, we found out that 30% of Brazilian beef and poultry exports are full Halal certified.

Here in Brazil there are a few established consultant companies, which facilitate all the steps a Brazilian company must undertake in order to be Halal Certified, and be able to place the stamp on its products. For example we have the case of “Alimentos Halal Brasil”. This organization offers assistance and guidance throughout the whole certification process, to companies from all sizes. All this entities need is the right intention of investing in this market further. As suggested by “Alimentos Ha+lal Brasil” any company that wants to be Halal certified, must search for information on how to get this certificate, even before starting production and packaging of their product.

In other words, we can be sure that Brazil is getting more qualified as time goes by, in order to attend the requirements demanded by the Muslim community. Brazil is now more than ever investing in improving qualification processes and training more people, by keeping this strategy going, they will appeal more to their prospect buyers around the world.

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