5 tips to find your ideal business partner

Finding good exporters these days may sound like a difficult task: where and how to find companies that produce what you are looking to import, how to approach them, will they be open and willing to negotiate are some of the questions that will arise before you start your business plan.

However, in today’s global market, where we have Google, LinkedIn and Facebook, this does not seem to be impossible anymore. It is essential that proper research is done beforehand, which will be the basis of a 5-star business plan that will take you where you want to be.

1 – Good exporters are not necessarily located in the big cities

Brazil is a massive exporter of goods with great acceptance in first world markets. These products usually are developed outside the big cities, which guarantee a much better cost for high quality products.

Many factories in small cities are investing substantially into making sure that they are easy to be found and approached by potential new partners.

2 –Business partners will help you through the process

Established exporters will have experience working with consolidated business partners throughout several years, which can be advantageous to a first time exporter, making the whole process easier for beginners.

Do not be afraid to accept suggestions from people and companies willing to help you through the initial stages of a negotiation. Expect to spend more in the beginning in order to develop successful partnerships.

3 – Professional website and bilingual staff available 24/7

Serious exporters know that the key for doing business in a global market is communication. They invest in training all personnel, making sure the staff is able to communicate in English.

It is not uncommon to see Chinese as a growing language in the market, and nowadays more and more people are keen to learning a third language other than English.

Their website will be clean, easy to navigate and available in at least the local language plus English. This way they make sure to have open channels, replying promptly to whatever queries received, facilitating any potential business approach.

4 – don’t be afraid to invest highly in the beginning

If you are a first time importer, make sure your business plan cover its costs in the first and second year, and ensure that you are doing business with the best professionals you can find. Do your research extensively before anything else, and don’t be afraid to contact potential exporters, swamping them with as many questions as you have.

5 – They will make sure to be available and accessible, being easy to be found

Good business partners invest in media, especially focused in attracting new potential buyers. Being easy to find on the market is fundamental if they want to be approached by potential new partners. Look for them online and get to know as much as you can about them. Make sure your future business partner will be available to you whenever you need before closing any deal. This can guarantee you a steady and successful long term partnership.

brazilian exports

Brazilian exports in 2016

Although Brazilian exports in the last five years have slowed down, the main indexes indicate that one of the worst crises has already left its apex. According to the Ministry for Industry and Foreign Trade, Brazilian exports reached US$ 132,391 billion up to September 2016, which, along with USD 97,654 in imports, summed up to a positive figure of USD 34,737.
The Asian market is still the main destination of Brazilian products, growing 13% when compared to 2015, representing almost one fourth (23%) of all our exports. On the other hand, there’s been a decline in Brazilian exports towards North America, Europe and the Mercosur. Currently the country’s biggest importers are China, the US and Argentina.

Main products exported by Brazil

Let’s see which products have contributed to Brazilian exports in 2016. Soybeans represent the largest share of exports, reaching 11% of global sales, where China remains as main buyer.

The sale of basic products leverages the figures, thanks to the trade of oil and ores and their concentrates, representing 8.7% of exports. Poultry is also among the main exported products, representing 7% of sales. Beef is also represented, with nearly 5% of sales.

Manufactured products (machinery and motors), while being among the most trade products, represent 5.9% of exports, and vehicles score a 5% share. Semi-manufactured products like sugar and cellulose reach only 4% of exports in spite of the importance of these sectors. Coffee, tea and spices represent 3.2% of Brazilian
exports.

Main exporter companies

From this scenario we can analyze the main exported companies in the country. Among them we have Petrobrás, Vale and JBS. Although Vale posted a 45% decrease in exports, and Petrobrás also dipped by 35%, both still occupy the post of greatest Brazilian exporters.

Companys in the mineral and food processing sectors harbor the biggest exporters, such as Brasil Foods, Metalúrgica Gerdau, CSN and Cosan. Embraer is also among the highest foreign sellers, and one of the exceptions in showing growing sales. Itaúsa, Braskem and WEG complete the list.

What to expect of Brazilian exports?

Exports through 2016 have shown significant increase in daily sales, posting a 4.5% growth in the first half of the year. Even though still declining, when compared to previous years, there is an optimist expectation that the figures may recover, focusing in products with aggregated value for the international buyer.
The country is well regarded thanks to the commercial agreements that may favor international transactions. Exchange rates may also help in the financial strengthening of the country as it brings new exporters into play. Finally, agricultural products should be highlighted as they may leverage the country, mainly due to soybeans that have remained as a top-ranking exported product.

What is your perspective for the incoming months? Take part in the discussion leaving your comment. Sign up for our newsletter in order to receive exclusive content on Brazilian exports.