For definition FMCG is: frequently purchased essential or non-essential goods such as food, toiletries, soft drinks, disposable diapers. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items. These are products that you can use day by day. This sector holds some of the most famous brand names that we come across every day.
Why work in FMCG?
1- The FMCG creates in demand consumer products at a low cost that are always available. It means that the types of products in this sector are surrounding consumers every day. Everyone is a consumer, so it easy to sell;
2 – The companies involved in the FMCG are the biggest in the world usually. Working with these companies can be a great opportunity for your target market;
3 – Innovation is a consistent process in the FMCG industry. The FMCG Industry is always thinking to improve their good such as, marketing, advertising. This makes it the perfect market for someone looking to work in a fast paced profitable environment;
4 – Even during the recession, the FMCG industry still carried on profiting good. Because when you are selling so primary products, people alway need it and are always buying it;
5 – The FMCG industry is very dynamic, if you are interesting in be part of this, there are so many different opportunities available in the industry.
Some of the degrees that may prove useful for a career in FMCG include:
Are responsible for stock selection. They must understand their customers’ tastes, and the types of products that sell well in their store. They must keep abreast of current trends and fashion, and be aware of the nature of the competition.
They plan and coordinate the operations of retail outlets. They assume responsibility for ensuring the quality of customer service, the appropriateness of choices of inventory, and managing the finances. In a small organisation, they may take direct responsibility for all aspects of supply chain management, for example.
Supply and Distribution Chain Managers
Are responsible for planning and organising all tasks of supplying the right products to the right store in time. They are required to manage the storage of goods, and the delivery of goods to the retail outlet.
Research, plan and implement all aspects of an organisation’s marketing. Improve the image and profile of the organization, and to increase its sales and market share. They need to understand consumer trends and demographics, to plan and develop advertising and publicity campaigns.
They need graduation in accounting preferably for this work. Many graduates in this function take an MBA to accelerate their career progression and differentiate themselves. The work involves producing management accounts in time for reporting cycles. They work to improve overall profitability of the organisation.